StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

International marketing - Essay Example

Cite this document
Summary
Business has transcended all geographical borders. This has increased the scope and importance of international marketing. In simple words, International Marketing is about selling what business…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.9% of users find it useful
International marketing
Read Text Preview

Extract of sample "International marketing"

Download file to see previous pages

The profit margin may not make selling in the domestic market a worthwhile proposition. Moreover, due to immense technological developments, thanks to the contribution of Science and Technology, the global markets have opened up. At times, an organisation may sell globally to achieve competitive advantage. Samsung as a global brand has also transcended all geographical borders and have been able to establish as a brand of international repute. In international marketing the main characteristics encompass the factors such as the world economy is viewed as one market; marketing strategies are tailored to suit the individual market; and there are standardisation and customisation of the products as and when required by the markets.

When a firm achieves growth, it sets its sight on overseas soils. Growth makes expansion imperative. This is precisely why a firm sells its goods and services in foreign countries. A firm is confronted with a host of complex issues in international marketing. Marketing in a foreign country is not a simple task. Therefore, the variables that constitute the international marketing environment are local tastes and requirements, local customs and cultures, governments, laws and regulations, technologies and the sizes of the markets.

All these variables, which are extremely difficult to predict, have a deep influence on the marketing strategies of a firm (Gogolova, n.d.). This is a unique feature of firms which sells their products globally. Marketing Standardisation signifies that the parent firm will sell the similar product in the foreign countries as it sells in the home country. There is also similarity in all the marketing activities. Marketing control denotes to what extent the domestic company influences power on the management of the companies that are located abroad.

The extent of control can range from limited autonomy to absolute delegation of power. The rationale behind this

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“International marketing Essay Example | Topics and Well Written Essays - 1250 words - 2”, n.d.)
International marketing Essay Example | Topics and Well Written Essays - 1250 words - 2. Retrieved from https://studentshare.org/miscellaneous/1574230-international-marketing
(International Marketing Essay Example | Topics and Well Written Essays - 1250 Words - 2)
International Marketing Essay Example | Topics and Well Written Essays - 1250 Words - 2. https://studentshare.org/miscellaneous/1574230-international-marketing.
“International Marketing Essay Example | Topics and Well Written Essays - 1250 Words - 2”, n.d. https://studentshare.org/miscellaneous/1574230-international-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF International marketing

International Marketing: The Furniture Production

An essay "international marketing: The Furniture Production"  outlines that the purpose is to distinguish the outside markets, which can be captured by our firm in the sphere of the furniture production.... hellip; This paper is presented in the form of the report, which has been virtually requested by my boss from the new international marketing manager hired by our enterprise.... The report will include external and internal, situation analyses, which will be used as the basis for the development of the outer marketing strategies....
10 Pages (2500 words) Essay

The Mobile Segment of the Telecommunication Industry

In the mobile industry the current status is very bright due to the introduction of new technologies which are opening doors for advertisers to finally realize… ull convergence to have one single medium channels which connects the marketing needs by making the telephone into a multimedia device which serves as a phone, computer and television all in the palm of your hand....
10 Pages (2500 words) Essay

Reflection of Class International Marketing

At the end of the class, I can 09 December 2008 My Reflection on international marketing At the start of this I am barelyinterested in marketing—much less on how it is applied in the international arena.... However, when the professor provided the overview for the class, I became largely interested in international marketing.... However, when the professor provided the… It is nice to know how marketing has evolved from being concentrated in the local economies to the larger international scope as the world is becoming more integrated....
2 Pages (500 words) Essay

International marketing exam

In marketing, firms need to deliver the right message to the relevant customer segment.... Careful market segmentation and targeting will enable the businesses to achieve competitive production and costs of marketing therefore increasing the market share.... Market segmentation is the identification of the buyer subsets within a market, demonstrating same buyer behaviour and sharing similar needs (Croft, 1994)....
4 Pages (1000 words) Essay

International Marketing Plan Part 2

The skate sales have increased drastically in the last couple of… Although Skating International is targeting entirely different target market that is not being serviced by the existing manufacturers of skates but they do pose threat as they can international marketing Plan AFFILIATION: Table of Contents Competitors Analysis 3 Pricing Strategy of the company 4References 6Competitors Analysis In order to survive in the dynamic environment in which the changes are taking place at an accelerating rate, it is important that the companies do their competitive analysis on an ongoing basis (Bowman, 2007)....
2 Pages (500 words) Assignment

International marketing assignment

The language used in the media will help a company come up with a marketing technique that does not violate the cultural beliefs of the people of Saudi Arabia and also ensures the advertisement reaches a huge number of people.... The country is governed by a monarch and the king is responsible for making all major decisions (Shoult 22)....
1 Pages (250 words) Essay

Brand and Market Analysis

While the parent company underwent various changes in the 1990s such as the centralization of its business structure, the centralization move was considered to… However, the L'usine brand of products was introduced in 2007 when the parent company, Almarai, entered into the bakery industry....
16 Pages (4000 words) Assignment

International Marketing: AT&T Inc

The paper “international marketing: AT&T Inc.... rdquo; examines the seventh largest company in the United States in terms of revenue generation.... Like every other corporation of the US, it has felt the shocks of the recession worse.... AT&T should expand its operations in terms of geographical markets....
9 Pages (2250 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us