StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Altria Group Inc. (MO) and Philip Morris International, Inc. (PM) - Essay Example

Cite this document
Summary
is one of the leading tobacco companies in the world. It is a multinational corporation based in Henrico County, Virginia in United States. Since its inception the company has been able to acquire several other companies with the aim of diversifying its…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
Altria Group Inc. (MO) and Philip Morris International, Inc. (PM)
Read Text Preview

Extract of sample "Altria Group Inc. (MO) and Philip Morris International, Inc. (PM)"

Altria Group Inc. (MO) and Philip Morris International, Inc. (PM) Altria Group Inc Altria Group Inc. is one of the leading tobacco companies in the world. It is a multinational corporation based in Henrico County, Virginia in United States. Since its inception the company has been able to acquire several other companies with the aim of diversifying its operations and improving its competitive advantage in the market. For instance, in 2009, the firm acquired UST Inc, which is a smokeless manufacturer (Freudenberg 69).

The company was created from Philip Morris Companies Inc. This was meant to expand the market base to different parts of the country. Over the years, the company has introduced different product lines with different brand names in order to attract different types of customers. This aspect has played a significant role in reducing the risks and uncertainties associated with concentrating on a single product. Beside tobacco it has focused on wine production. Some of the wine brands include; Chateau Ste Michelle, Snoqualmie, Erath.

The company has a definite structure led by the board of directors. In addition, the company is divided into different departments depending on the area of specialization. This is to ensure that each sector specializes on a specific task. For instance, marketing and financial sectors operate differently. This has enabled the subordinates to work independently and maximize on their areas of specialization. This aspect has been critical in the overall success of the company. Philip Morris International, Inc. (PM)Philip Morris International, Inc. (PM) is a global multinational firms based in United States that deal with cigarette and tobacco production.

The company’s products are sold in over 200 countries across the world. The company is mainly known for its best selling product of Malboro (Luo 352). With over 15% of its products being sold outside the United States, the firm has been able to penetrate and segment the global market. This is despite the increasing levels of competition which has emanated from the entry of multinational companies which have a huge financial base to position their products strategically in the market and create a barrier of entry for other interested investors.

Before, 2008, Philip Morris International, Inc. (PM) was an operating company under the Altria Group. The idea behind the formation of the company was to provide the firm with an opportunity to pursue the emerging markets. This was aimed at increasing sales and revenues of the firm and enabling the company to avoid the challenges faced by companies in relation to US corporate ownership. The firm’s headquarters are in New York but it does have any operations in the country (Luo 351). With the increasing concerns over the contribution that tobacco has on the health of the people, the company has faced intense condemnation for its adverts that mislead young people in relation to cigarette smoking.

The campaigns by non-governmental organizations against the company’s products have played a significant role in reducing the growth of the firm. This has made it hard for the firm to accumulate funds to enable it to expand to other markets across the world. Works CitedFreudenberg, Nicholas. Lethal but Legal: Corporations, Consumption, and Protecting Public Health. N.p., 2014. Print.Luo, Yadong. Multinational Enterprises in Emerging Markets. Copenhagen: Copenhagen Business School Press, 2002. Print.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Altria Group Inc. (MO) and Philip Morris International, Inc. (PM) Essay”, n.d.)
Altria Group Inc. (MO) and Philip Morris International, Inc. (PM) Essay. Retrieved from https://studentshare.org/marketing/1688928-altria-group-inc-mo-and-philip-morris-international-inc-pm
(Altria Group Inc. (MO) and Philip Morris International, Inc. (PM) Essay)
Altria Group Inc. (MO) and Philip Morris International, Inc. (PM) Essay. https://studentshare.org/marketing/1688928-altria-group-inc-mo-and-philip-morris-international-inc-pm.
“Altria Group Inc. (MO) and Philip Morris International, Inc. (PM) Essay”, n.d. https://studentshare.org/marketing/1688928-altria-group-inc-mo-and-philip-morris-international-inc-pm.
  • Cited: 0 times

CHECK THESE SAMPLES OF Altria Group Inc. (MO) and Philip Morris International, Inc. (PM)

SWOT Analysis for S&W and Makatume

The mission is the organization's reason for being.... It defines what the company has set out to do.... It is broken down into objectives or concrete goals that the company has to reach in order to accomplish its mission.... … Each goal needs a strategy and a strategic plan for implementing and evaluating the level of accomplishment of the plan....
15 Pages (3750 words) Essay

Philip Morris USA v. Williams

In the paper “philip morris USA v.... According to her petition, philip morris never disclosed the harmful and dangerous after-effects of smoking cigarettes.... hellip; The author states that she brought a suit against the tobacco major Philips morris for misling her husband in particular and thousands like him to smoke their brand of cigarettes through attractive sales and marketing campaigns....
2 Pages (500 words) Case Study

Enterprise and Social Responsibility in a Tobacco Industry

Michelle Wine Estates and philip morris Capital Corporation is the Altria Group.... he parent company (altria group inc.... The companies' in fact, consider their stakeholders in each part of their business altria group inc.... 2009) of the famous philip morris USA, John Middleton, Smokeless Tobacco Company, Ste.... Among the companies of Altria, philip morris USA is known as the largest tobacco company in the US, with exactly half of the total U....
6 Pages (1500 words) Coursework

Phillip Morris

Some of these problems include illegal… or, economic crime perpetrated by philip morris business partners, loss of integrity and emergence of political problem, also due to the actions of the Company's partners that void taxes in their home countries. In order to overcome these problems, philip morris needs to This does not only mean changing the Company's name to Altria, but it also includes changing the status quo of the Company for the purpose of preparing it for efficient performance....
11 Pages (2750 words) Research Paper

Analyse and describe the launch of Marlboro Gold

runs philip morris and is located in the state of… philip morris started the company in 1847 in London and it moved to New York City in 1902.... philip morris announced that the Marlboro Lights have become Gold so that customers will still be able to buy the cigarettes they prefer.... philip morris has created an easy way for customers to identify their favorite type of Marlboro by trading a name for a... The altria group, Inc....
3 Pages (750 words) Research Paper

International Marketing Strategies of Pepsi and Apple Inc

This research presents elemental ideas concerning the international marketing strategies of PepsiCo and Apple inc, which paved them the way to their competitive advantage at present.... … This essay provides the essential cases and scenarios that could help justify the prevailing international marketing strategies of PepsiCo and Apple inc.... Added to this, the challenges and problems facing PepsiCo and Apple inc in the international setting require fundamental consideration, at some point....
7 Pages (1750 words) Essay

American International Group

Therefore, American International Group prepared a resolution plan and for that purpose 22 companies as material entities were identified, from which one is AIG Markets, inc; and the type of this entity is derivatives intermediaries.... American international group is a leasing insurance organization that offers traditional insurance services and products in order to help people and businesses in more than 130 countries.... American international Group company actively supports the efforts that are made to make the financial system more stable since The major business line of American international Group are functions, supports, services, and operations....
4 Pages (1000 words) Case Study

Product Analysis: Philip Starch Juicer

"Product Analysis: philip Starch Juicer" paper focuses on the product that pioneered the modernist approach to industrial design where a deliberate effort is made to ensure that products are created not just with functionality in mind but also with their form as a major consideration.... It is necessary to focus on the philip Starch Juicer.... The philip stark juicer represents a product with a beautiful design....
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us