StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Supply Chain Management - ALDI Supermarket Australia - Case Study Example

Cite this document
Summary
The paper 'Supply Chain Management - ALDI Supermarket Australia" is a perfect example of a management case study. It is well documented that supply chain management form an integral part of most businesses and is important for the satisfaction of customers and business success (Hull 2005, p. 218; Blecker and Kersten 2006, p. 21)…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.6% of users find it useful

Extract of sample "Supply Chain Management - ALDI Supermarket Australia"

Download file to see previous pages The paper 'Supply Chain Management - ALDI Supermarket Australia" is a perfect example of a management case study. It is well documented that supply chain management form an integral part of most businesses and is important for the satisfaction of customers and business success (Hull 2005, p. 218; Blecker and Kersten 2006, p. 21). Chandra and Kumar (2000, p. 100) define supply chain management as a process involving the coordination of the flow of materials, information and finances from the supplier to the manufacturer, wholesaler, retailer and finally to the end consumers. As such, maintaining an efficient and effective supply chain is critical for a business as it ensures that a company has the right quantity of stock of materials and of the desired quality to ensure the manufacture of products that meets the needs of customers. Having an efficient and properly working supply chain also ensures limited time lag and effective cost control (Cooper and Ellram 1993, p. 45). ALDI Supermarket is one of the companies that understand the value of maintaining an efficient and properly working supply chain. Having an effective and efficient supply chain management has ensured that the supermarket maintains the provision of quality products and services to customers. However, like any other company, ALDI also faces a number of supply chain management issues that it needs to address to ensure the provision of consistently quality products to customers, thus making it an appropriate choice for the analysis. This paper begins by providing the background of ALDI, its business, financial and marketing strategies. It proceeds to analyze the supermarket’s supply chain management activities and use the SWOT framework to analyze the company’s supply chain activities. The analysis will also use GAP analysis to analyze ALDI’s supply chain system and recommend the necessary improvements that ought to be made. Finally, the report will conclude by highlighting the limitations of the analysis and provide further direction for improvements to the system.
  • Company Background

ALDI is a German multinational supermarket and grocery company founded in 1946 in Essen, Germany, where its headquarters are based. The company has since grown to become of the leading supermarket chains in the world with over 10,000 stores and an estimated annual turnover of more than €53 billion (Battersby 2013). The company is involved in the retail of a variety of products that includes food, sanitary, beverage and toilet papers among other products. ALDI currently has a presence in more than 18 countries and operates in more than 9,600 locations, including Europe, the United States and Australia. ALDI’s success has mainly been registered in Australia, where the company is the leading supermarket at the moment, having overtaken Woolworths and Coles. The retailer has been able to beat its rivals in the Australian retail market mainly because it provides customers with discounted and consistently quality products. Besides, unlike its competitors such as Woolworths and Coles that struggle with stock out of some of their products, ALDI Australia has ensured that its shelves do not run out of stock through efficient supply chain management, something that has made the supermarket be seen by customers as being reliable.

  • Business, Financial & Marketing Strategies

ALDI has emerged as the most profitable supermarket in Australia. Despite training Woolworths and Coles in terms of market share in Australia, the German grocer’s customer numbers have been growing rapidly in the recent years, making it the most profitable grocery in Australia (Battersby 2013). The success of ALDI in Australia is attributed to the effective financial and marketing strategies that the German retailer has been employing. First is that ALDI has adopted an effective product strategy that has enabled it to attract and build strong loyalty with its Australian customers. Unlike its competitors, ALDI has maintained introducing new product lines consisting of fresh foods that attract customers to the supermarket. ALDI has ensured that its customers are served by fresh foods all the time. To achieve this, the retailer ensures that foods products are not allowed to stay for long in the supermarket. Stocks of food products are replaced regularly to ensure that foods are served when they are still fresh (Battersby 2013). At the same time, the supermarket ensures that new product lines are introduced so as to provide customers with variety and many choices. Additionally, the retailer has been able to attract many customers to its retail chains by ensuring that it maintains a good stock of items all the time. This implies that the customer does not have to worry about stock-outs as is the case with some of its rivals.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Supply Chain Management - ALDI Supermarket Australia Case Study, n.d.)
Supply Chain Management - ALDI Supermarket Australia Case Study. https://studentshare.org/management/2086546-business-report-on-aldi-supermarket-australia-and-analyse-on-supply-chain-management
(Supply Chain Management - ALDI Supermarket Australia Case Study)
Supply Chain Management - ALDI Supermarket Australia Case Study. https://studentshare.org/management/2086546-business-report-on-aldi-supermarket-australia-and-analyse-on-supply-chain-management.
“Supply Chain Management - ALDI Supermarket Australia Case Study”. https://studentshare.org/management/2086546-business-report-on-aldi-supermarket-australia-and-analyse-on-supply-chain-management.
  • Cited: 0 times

CHECK THESE SAMPLES OF Supply Chain Management - ALDI Supermarket Australia

Descriptive Statistics of ALDI According to States

The median price for supermarket 1 is 82.... The standard deviation of price is the lowest in supermarket 4.... We can see that the distribution of supermarket 4 (ADLI) has higher kurtosis value.... To confirm this, we can draw the histogram of the frequency of price for supermarket 4.... supermarket 3 is having the lowest kurtosis implying that most of the variation in independent price distribution can be explained by small deviations from the means....
8 Pages (2000 words) Assignment

Supply Chain Management - Sydney

… The paper 'supply chain management - Sydney" is a good example of a management case study.... The paper 'supply chain management - Sydney" is a good example of a management case study.... Sydney is the entryway to australia, one of the international most economically flexible, politically established and internationally competitive commercial locations.... Sydney is the entryway to australia, one of the international most economically flexible, politically established and internationally competitive commercial locations....
7 Pages (1750 words) Case Study

Supply Chain Business - Australia

This paper takes significant effort to assess and evaluate Australia as an attractive market for investors in the supply chain management and recognizes the competencies that the management needs to be strategic planners in the investing industry.... This paper takes significant effort to assess and evaluate Australia as an attractive market for investors in the supply chain management and recognizes the competencies that the management needs to be strategic planners in the investing industry....
9 Pages (2250 words) Assignment

Analysis of Aldis Microenvironment

It is a discount supermarket which is based in German.... It is a discount supermarket which is based in German.... Influence = Power × InterestLow Interest High High Power Low Minimal effortKeep informedKeep satisfiedKey players The Mendelow FrameworkStakeholders at Aldi discount supermarket chain will also fall into different categories according to Mendelow stakeholder analysis.... Investors at Aldi have a huge influence on the objectives of the company since they determine what projects of expansions that the supermarket will engage in....
8 Pages (2000 words) Assignment

Management of River Road National Chain Supermarkets

… The paper "management of River Road National Chain Supermarkets" is a great example of a case study on management.... The paper "management of River Road National Chain Supermarkets" is a great example of a case study on management.... nbsp; The managers at River Road national chain supermarkets asked me to address some issues concerning the merge that they want to establish with a regional chain of supermarkets....
12 Pages (3000 words) Case Study

British Supermarket Supply Chain Examination

… The paper 'British Supermarket supply chain Examination' is a wonderful example of a Management Case Study.... nbsp; The paper 'British Supermarket supply chain Examination' is a wonderful example of a Management Case Study.... The supply chain is the process it takes to obtain goods from suppliers to the customer.... supply chain and Operations Management Milk Despite having some connection with Yorkshire farmers during its early years, ASDA does not farm or source milk directly from suppliers....
8 Pages (2000 words) Case Study

Supply Chain Management - Teys Australian Company and the Bidivest Company

… The paper "supply chain management - Teys Australian Company and the Bidivest Company" is a good example of a business case study.... nbsp;The research was necessitated by a desire to comprehend the integration of the theoretical aspects with the practical ones on supply chain management in the food, beverage, and service industry.... The paper "supply chain management - Teys Australian Company and the Bidivest Company" is a good example of a business case study....
6 Pages (1500 words) Case Study

Food Supply Chain in Australia

… The paper "Food supply chain in Australia" is a graet example of a report on business.... The forces that drive the food supply chain in Australia are the demographics, aspirations, technologies, market settings, and finally the economic condition(DAFF,2012.... The paper "Food supply chain in Australia" is a great example of a report on business.... The forces that drive the food supply chain in Australia are the demographics, aspirations, technologies, market settings, and finally the economic condition(DAFF,2012....
7 Pages (1750 words)
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us