StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Coca-Cola India - Case Study Example

Cite this document
Summary
The coca-cola India has adopted its 6p’s: people, portfolio, partners, planet, profit, and profit, which guide the winning mission of the company…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful
Coca-Cola India
Read Text Preview

Extract of sample "Coca-Cola India"

Case study: Coca Cola, India Case study: Coca Cola, India At Coca-cola India, the company focuses on refreshing the world, inspiring moments, and creating value that makes a difference. The coca-cola India has adopted its 6p’s: people, portfolio, partners, planet, profit, and profit, which guide the winning mission of the company. Coca-cola Company constitutes one of the American multinational corporations dealing with manufacturing, retailing, and marketing of non-alcoholic beverage (Banerjee, 2009).

The company is headquartered in Atlanta, Georgia, but has done vast investments in other countries including India. For more than 100 years, coca-cola has maintained the leading position in demand for soft drinks in the industry. The company made its entry into India through Coca-Cola India Private Limited; Coca-Cola India PVT is a wholly owned subsidiary of the company. In 19963, the company re-launched coca-cola two years after opening up the Indian economy (Banerjee, 2009). Since the re-launch of Coca-Cola in 1963, the company’s operations have increased rapidly.

Coca-Cola Company uses a model that supports bottling operations that are both locally and company owned. Indian distributors are approximately 7000 while retailers are 2.2million. This wide distribution network has made Coca-Cola products a leading brand in most of the beverage segments. Coca-Cola India produces a variety of brands including Coca-Cola, Limca, Thumbs Up, Kinley, Minute Maid, Fanta Orange, Sprite, Burn, Maaza and Vitingo. The authorized bottlers are engaged in independent development markets for these products and distribute them to grocers, small retailers, restaurants, and supermarkets.

In addition to USD 2 billion that Coca-Cola has already invested in India, there are plans for investing additional USD 5 billion by the year 2020 (Banerjee, 2009). Coca-Cola’s operations in India has not been streamlined despite huge investments. One of the crisis in the company’s history in India revolves involves August 5, 2003 attack. The Centre for Science and Environment, an activist group comprising of engineers, environmentalists, scientists, and journalists attacked coca-cola citing evidence of unsafe products in the company’s beverages (Banerjee, 2009).

The press release stated that Coca-Cola India’s twelve major brands sold in Dheli contained deadly cocktail pesticide pesticides. The accusation caused fear concerning the sustainability of Coca-Coca Company in India and the safety of its products. This incidence had significant implications on the company’s profitability, corporate reputation, and image. Coca-Cola solved the issue by explaining that the there were no standards for manufacture of soft drinks in India, European Union and United States.

However, the company used water that was within the required standards set by the Bureau of Indian Standards for manufacturing of its beverages. The company also argued that they test groundwater for traces of pesticides in groundwater to the level of parts per billion (Banerjee, 2009). The company also defended itself against the claims by stating that in India, like any other part of the world, its plants use barrier system to remove all potential contaminants and unwanted natural substances such as heavy metals, iron and sulfur.

According to Coca-Cola Company management, their beverages are safe and are regularly taken through tests to ensure they meet the rigorous standards maintained across the world. The company regained its market share after the crisis, and it is currently doing well in the Indian market. ReferenceBanerjee, N. (2009). The real thing: Cokes bumpy ride through India. Kolkata: Frontpage.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Coca-Cola India Case Study Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/business/1632386-coca-cola-india
(Coca-Cola India Case Study Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/business/1632386-coca-cola-india.
“Coca-Cola India Case Study Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/business/1632386-coca-cola-india.
  • Cited: 0 times

CHECK THESE SAMPLES OF Coca-Cola India

The Coca-Cola Company Struggles with Ethical Crises

In india, the Coca-Cola subsidiary was accused of using contaminated ground water to make soft drinks, resulting in excess levels of pesticides in these drinks.... The coca-cola Company Struggles with Ethical Crises Name Institutional affiliation Tutor Date Introduction coca-cola has been one of the most revered companies globally that has curved a niche for itself in the business world as the leading beverage company.... In 1999, the coca-cola Company was faced with allegations that its products were contaminated after approximately thirty children from Belgium fell ill, following the consumption of Coke products....
5 Pages (1250 words) Essay

The Process of Sustainable Decision Making Process at Greenheart

The research essay "The Process of Sustainable Decision Making Process at Greenheart" employs a sociological outlook to spot out two major concerns of the company and also will make two proposals for the efficient decision –making of the company in the near future… This case study report uses a sociological viewpoint to examine the decision-making framework of the food company Greenheart,and its subsequent entity, Greenheart Plus....
8 Pages (2000 words) Essay

Coca Cola Crisis in India 2003

The author answers the questions about Coca Cola Crisis in india 2003 such as what are the key problems that Gupta should face in the long and the short term, how well prepared was Coke india to deal with the CSE's allegations and recommendation for Coke's Communication strategy.... nbsp;… With regards to the second part of the question, the key constituents are all consumers within the nation of india (and to an extent regionally as well)....
7 Pages (1750 words) Assignment

Communication in business

Ms … Director of Corporate Communications The coca-cola Company GPO Box 4585 Atlanta, GA May 5, 2013 Ms Novita Ikasari Executive of the Australasian Local Network PO Box 123 Bentley WA 6004 Dear Ms Ikasari, On behalf of my company, Coca Cola, I am pleased to contact you presenting some recommendations for the members of the Australasian Local Network.... The coca-cola Foundation has given us the knowledge and expertise on reaching out to people and communities all over the world....
4 Pages (1000 words) Essay

The Indian Bottling Arm of the Coca-Cola Company

Coca Cola international had its presence in india till the late 1970's when it was shut down due to the socialist policies of the then government.... We also focus on the response that these logistics partners evolved as a means of confronting the challenges and the Coca Cola international has 24 company bottling plants and 26 franchisee bottling plants in india.... These form the logistical base upon which the company operates in india.... These primarily relate to the way in which the pricing of the bottled product, Coke has been done and the numerous protests that have accompanied the bottling operations in several states in india....
4 Pages (1000 words) Essay

Marketing Methods to Create Companys Strategy

The paper "Marketing Methods to Create Company's Strategy" presents an analysis of marketing methods to create a company's strategy.... Marketing brings the products of different companies into national or global markets, in a way that the potential market can be made aware of its existence and therein a need for the product is created....
6 Pages (1500 words) Coursework

COCA-COLA's CSR (Corporative Social Responsibility)

In June 2014, the Uttar Pradesh Pollution Control Board in North india ordered that Coca Cola bottling plant operating in village Mehdiganj, immediately be closed for violating the terms of its operating license and extracting excessive ground water that eventually led to a… The concerned pollution control authority also blamed this specific Coca Cola plant of releasing effluents bearing pollutant levels way too much in excess of the permissible baseline (The Guardian, 18 of the Business of the Teacher 16 December Coco Cola- Breaching the Sustainability Norms In June the Uttar Pradesh Pollution Control Board in North india ordered that Coca Cola bottling plant operating in village Mehdiganj, immediately be closed for violating the terms of its operating license and extracting excessive ground water that eventually led to a depletion of ground water levels in this locality (The Guardian, 18 June 2014)....
1 Pages (250 words) Coursework

Managing Business Process- Coca Cola

The system mainly consists of the bottling partners that total to nearly 300 and the coca-cola Company.... It also owns the coca-cola brands and is in charge of the marketing initiative.... EMSA is the largest bottler in the world, the percentage of the company's Unite Case Volume is 10%, and coca-cola Company has 32% ownership of the interest.... Hellenic is the second biggest and has a Unit Case Volume of 8%, coca-cola has a percentage ownership of 23% of the interests made....
8 Pages (2000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us